Member Profile

For our demographics of the target audience I have decided to interview Libby Ball as she matches the social class of middle class and she is also under the age of 35 which is our target audience. Also, with her being female she fits in with our primary target audience.

During the interview Libby was asked her attitudes, opinions and interests on relating subjects to media. The interview began by discussing music, TV, films, social media and any additional interests, in order to gather as much information as we can about our genre. We also discussed what she like and dislikes within the film opening the group and I have decided to make.
Music

Libby enjoys to listen to the older music by Arctic Monkeys and Oasis. However, she does also enjoy listening to chart music. Within films she prefers music that is able to create an atmosphere and changes the tone by changing the music. This is very helpful to our group when editing the film as we now know that our primary target audience likes to have music that also help to change the atmosphere. 

However, she dislikes cheesy music like Taylor Swift or Carly Rae Jepsen because it ruins the atmosphere.
TV

Her favourite TV show include murder and horror like the ongoing series 'American Horror Story' because she likes to see if she can solve the mind games. Also, she likes them because it creates suspense when watching it which makes the seasons more interesting. This is again useful information because it shows that our film opening will be popular with our intended target audience. She also enjoys comedic shows like 'Orange is the New Black' this is because she can escape reality and can laugh whilst watching it. This information isn't as helpful as we aren't making a comedy horror but we are still able to see the main things that are liked by our target audience and that escaping reality could be something we could create in our opening. However, Libby doesn't like TV shows like Hollyoaks because they don't look realistic so it causes boredom when watching it.
Films

She enjoys to watch typical teenage films like 'Angus, Thongs and Perfect snogging'. This is because they appear realistic about a typical teenage life and it doesn't look fake for the genre. However, she also enjoys to watch horror films like 'Truth or Dare' because it plays mind games with you though the entire film which creates an uneasy atmosphere which she enjoys to be involved in. But when watching them in the cinema she enjoys them even more because the surround sound creates and even bigger atmosphere. She however isn't interested in Zombie films because she thinks that all of them look fake and it is hard to create a good atmosphere in the film as nobody has had contact with a Zombie and therefore it is hard to create a realistic atmosphere. This information really helps us as it shows that we are needed to make a realistic atmosphere within our film opening meaning the characters ages and acting are important. Also, she likes films with mind games which means that other people of our primary target audience will do as well. Which shows that the chosen subgenre is suitable for our audience.
Social Media

Libby enjoys using Twitter and Instagram because it is where she can keep up to date with what is happening around. This means that in order to have a big audience we need to be advertising our film within these social media sites so that more people will want to go and watch it. This would mean that we are going to get as many of our target audience to go and watch it which would cause it to become popular.
Other Interests

Aside of school Libby enjoys to run and compete many weekends and also she loves to read crime based books that also create a few mind games or love based books. 





To market my film I think that it would make sense to advertise my film on Fox during the breaks of the horror series that play early morning. This is because it is suitable for the show but also as seen it is what my target audience enjoys so they would be happy to watch the advert after the horror. Also, with them being on early in the morning so children won't watch it. 

Opinions on Our Idea
Likes: Libby said that she would want to pay to watch our film rather than just waiting for the film to come out on DVD. Also, she said that she likes the way that the film is being done in a non-linear concept. This is because is it creative compared to may other horror films out there that all appear to be the same. She also said that she like the fact that the first 2 minutes of our film is full of enigma because this creates a lot of suspense with the audience. She also likes our range of different shots that we are aiming to use for the film opening. She believes that they will help to create an atmosphere for the film which will then cause suspense and enigma. But also they will help to show the characters emotions which will be something original within the horror film conventions.

Dislikes: She felt that the base of the story may be hard to follow along if you aren't a usual horror film watcher. As horror films usually have a storyline which is harder to follow along.
Expectations: She expects to find out why the man has become how he is and she understands that it will be subtle in telling the audience. Also, she expects some eerie music to be able to make the story have more enigma within the film. She thinks the casting should represent the themes we are attempting to include in our opening. For example, having a man with a beard to show that he has been living in isolation for quite sometime.
Marketing

For the release date I would release it around the time of Halloween. If this film is released around Halloween we are then likely able to get more people to watch it as Halloween is meant to be scary and so is our film. This would also cause our target audience to widen because Halloween is a holiday for all so we will get many people wanting to come and watch it. I will target my demographic through the use of  the editing of the film opening and the iconography to create signs within the film to help with the mind games and creating suspense.